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Beef Checkoff and Mushroom Council Partner for Veal Summer Grilling Promotion

Friday, June 26, 2015

(North American Meat Institute)

The Beef Checkoff and the Mushroom Council launched a new summer grilling retail partnership, unveiling the Muenster Stuffed Veal Mushroom Burger. The recipe, which was developed by the Culinary Institute of America, incorporates the Mushroom Council's blend model by mixing finely diced mushrooms into ground veal patties. Once grilled, the burger is topped with an additional layer of sautéed mushrooms. Select veal packages will feature the recipe along with details about entering a $500 grocery sweepstakes . To date, 19 national retail chains representing more than 2,000 stores are participating in the promotion, which will run June 19 through September 6, 2015.

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