AMI Launches New YouTube Channel “Meat News Network"Thursday, April 17, 2008
(American Meat Institute)
The American Meat Institute has launched the YouTube channel, “Meat News Network,” that will convey consumer-focused information about the meat industry in an accurate, visual way.
Boyle made the announcement today before members of the House Oversight Committee’s Domestic Policy Subcommittee. “We are launching this YouTube Channel with a three-part video that features Dr. Temple Grandin and other members of our Animal Welfare Committee,” Boyle told Congress. “We will soon add new videos on other timely topics so that we can enhance our relationship with the 95 percent of Americans who enjoy our products.”
In addition to the video on animal welfare, the channel also includes videos on food packaging, food safety, the World Cancer Research Fund Report, meat nutrition and environmental concerns. The channel will be expanded in the coming months to provide consumers and the media with the most credible information about these and other issues of importance to the meat and poultry industry.
“It is imperative that we share the facts about our industry and our products in informative and visually compelling ways,” said Boyle.
To view the new You Tube Channel, go to: http://www.YouTube.com/meatnewsnetwork.share on facebook share on twitter