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Meat and Poultry Remain Strong at Retail, Study Reveals

Wednesday, March 4, 2015

(North American Meat Institute)

NAMI and the Food Marketing Institute (FMI) published the 10th annual Power of Meat study, which reveals that meat and poultry products remain among the top choices for shoppers at retail. The study, which examines consumer perceptions, attitudes and behaviors regarding fresh and processed meat and poultry, found that price per pound is still the top factor driving consumer purchasing decisions for meat and poultry products. The survey also found that consumers view poultry as a key factor in a balanced diet and consider red meat a solid source of nutrients. Consumers praised the return of full-service meat counters and a substantial majority of survey respondents considered the meat case a store advantage. The study noted that shoppers value nutrition benefits and choice when purchasing meat and poultry, and the growing consumer interest in local and organic products extends to meat and poultry.

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