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AMI Releases New Video Featuring Top Industry Executives Telling the Story of the 'Amazing' Meat Supply

Tuesday, December 16, 2014

(American Meat Institute)

Thirty C-Suite level executives from meat and poultry companies big and small have added their voices and faces to a new video highlighting facts about today's amazing meat and poultry industry . The video called "Amazing Meat" shares the numerous benefits of the U.S. meat supply delivered by the industry's leaders themselves including affordability, nutrition, food safety, animal welfare and more.

The video is the latest step in AMI's efforts to show the consumers who we are, what we do and how we do it, and it includes a companion brochure, The Amazing Meat and Poultry Supply available both online and in print . The video and brochure are part of an ongoing effort by AMI to increase transparency and share the facts that are often overlooked or misunderstood. In recent years AMI has developed a series of "Glass Wall" videos featuring leading Dr. Grandin who guides and narrates tours in beef , pork and turkey processing plants to show how the animals are handled throughout processing. Glass Walls videos also show sanitation in meat plants as well as how hamburgers and hot dogs are made.

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