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NAMA Releases All-New Edition of THE MEAT BUYER’S GUIDE®

Tuesday, November 4, 2014

(American Meat Institute)

The North American Meat Association (NAMA) today launched the 8th edition of The Meat Buyer’s Guide, which includes the first complete simultaneous update of the IMPS in 18 years. The book is now available to pre-order, and NAMA members receive a 35 percent discount. In addition, custom covers with your company’s logo are available and can be delivered in time for holiday gifts. 

The new edition features: 

• 40 new cuts 
• 84 major specification revisions 
• Additional updated item names and descriptions to reflect current industry practices  
• Processing options that reflect industry innovations 
• Updated nutritional information 
• More than 50 new photos 
• QR code links to 18 cutting videos 
• Product facts from 10 producer groups in the U.S., Canada, Mexico, and Australia  
• Culinary guidance from the American Culinary Federation (ACF) 
• An all new condensed layout that makes the book 20 percent lighter 

This edition also represents the Canadian Food Inspection Agency’s new Wholesale Meat Specifications Document (WMSD), making Canadian wholesale nomenclature completely harmonized with the IMPS. 

NAMA was instrumental in organizing the meat industry to work with AMS and CFIA. NAMA members and staff worked with USDA and CFIA for more than two years, receiving input from all parties involved in both the U.S. and Canada (government, industry, trade groups), and finding agreement on the items and terms in the beef, pork, lamb, veal, and poultry sections of the IMPS and The Guide

To order a copy, visit http://shop.meatbuyersguide.com, or call 1-800-932-0617, or e-mail help@urnerbarry.com.

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