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NAMI Successfully Celebrates National Jerky Day.

Tuesday, June 18, 2019

(North American Meat Institute)

The Meat Institute promoted National Jerky Day on June 12 in partnership with the Beef Checkoff. Using a number of tools - including a national press release, videos, infographics and fun facts hosted at www.enjoyjerky.com - the Meat Institute was able to reach nearly 100 million people on National Jerky Day. The positive promotion effort is part of the consumer outreach the Meat Institute does with the Beef Checkoff to drive enthusiasm for prepared beef products like jerky, deli meats, hot dog and sausages. The Meat Institute in conjunction with the Beef Checkoff and the National Hot Dog and Sausage Council will next celebrate National Hot Dog Month in July and July 17 as National Hot Dog Day.

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